––––– UX|UI case study  · 7 min read

Improving conversion of GTTD

(google things to do)

Reach (B2B) Reseller Platform

 –––––  My Role: Product designer

User Researcher, Interaction Designer, UX Designer, UI Designer

–––––  Deliverables

User Research, Design Strategy, Interaction Design, Wireframing and Prototyping, Testing and Iterating.

–––––  Tools Used

Figma
FigJam
Maze

Some Reach mobile views 

––––– Description

Bookingkit-Reach is a new digital marketing & distribution channel for reselling experiences

The Audience :

• Vendors

1.  Grants all of your agents access to the latest, most up-to-date experience information.
2. Availability is synced automatically with your Bookingkit, in real-time.
3. Set your desired commission
   

• Resellers

1. Gain an instant overview of all available experiences, as well as key decision factors (Language, Price, Availability, Duration, etc.)
2. Full visibility on commission per experience.

––––– Challenge 

Challenge: improving conversion of GTTD

After establishing the integration with Google Things To Do we have encountered  several problems:

• on the experience editing page, only the address was displayed and there was no information on whether the POI (point of interest -place ID) is selected and saved for the experience. 
• it was not possible to select multiple experiences for each POI in order to make them available as options in GTTD

––––– Solution

User Surveys: to get a context-specific understanding of the problem, I interviewed six vendors from various companies. I aimed to learn about the challenges they face when integrating with GTTD.

Workshop: In a workshop ( designer, developers, business representatives ), we established the main criteria for the integration to work based on business and user needs, as well as Google requirements and engineering impediments. Based on the workshop results, I have created user flows ( for persona: vendor) as well as wireframes and eventually Hi-fi designs.

Workshop outcomes

Benchamarking

Some examples of user flow

 Iterations and figma specifications

––––– Final Design

after many iterations and further discussions and tests final design has been created. Within the month after the implementation of a new solution, the conversion of GTTD has grown up to 1,5 %

 POI integration with GTTD